A WhatsApp AI agent that sells while you sleep.
WhatsApp is now the preferred channel of most Italian customers. Handling every message manually does not scale. We build AI agents inside WhatsApp Business that sell, book, and handle after-sales 24/7, with fluid conversation and human hand-off when it really matters.
What happens today.
WhatsApp has become the preferred sales and support channel for Italian customers: practical, immediate, already installed. For many e-commerce and small retail businesses, WhatsApp message volume exceeds email, phone, and website chat combined.
The problem is one of scale: answering hundreds of messages a day manually requires a dedicated team that simply isn't there evenings or weekends. Result: lost orders because nobody answered, forgotten follow-ups, customers retrying with the competition.
An AI agent integrated into WhatsApp Business handles first-line sales conversation: product questions, availability, order tracking, returns. When the case exceeds its confidence, it passes the baton to a human operator with full chat context.
Italian customers live on WhatsApp. Stop pretending they live in your business inbox.
The solution, broken into parts.
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Certified WhatsApp Business API
We use the official WhatsApp Business API (via Meta-certified providers like 360dialog, Twilio, or MessageBird). Verified green number, Meta-approved message templates, full compliance with WhatsApp policy.
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Integrated product catalog
The agent knows the product catalog (sync from Shopify, WooCommerce, PrestaShop, Magento, or custom catalogs) and can show product sheets, variants, real-time availability. Images are sent directly into the chat.
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Order tracking and after-sales
Integration with your order ERP and couriers (BRT, GLS, SDA, DHL): the agent answers 'where is my order' with up-to-date tracking, handles return and address-change requests.
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Fluid human hand-off
When a case needs judgment (refunds above a threshold, formal complaints, custom requests) the operator is alerted on the desktop with the full conversation. The customer doesn't notice the change of interlocutor.
The typical profiles who benefit.
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Italian e-commerce with more than 1,000 orders/month
WhatsApp message volume is high, the customer service team is saturated during peaks (Black Friday, Christmas, product launches). The AI agent handles first-line load without seasonal hires.
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Retail with bookings or appointments
Salons, beauty, dental clinics, gyms, service businesses: customers want to book via WhatsApp, the agent handles calendar, confirmations, reminders, cancellations. No more wasted phone calls.
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Brands with flagship stores in multiple cities
Centralized customer service that has to coordinate requests on products, store availability, click-and-collect. The AI agent acts as a unified 24/7 hub and routes complex requests to the right store.
Transparency on what the client does.
Before we start we need a few accesses and decisions. All reasonable, no surprise asks.
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WhatsApp Business setup
- WhatsApp Business API account (we handle activation with a Meta-certified provider if you don't already have one)
- A business toll-free number or dedicated number (not a personal number)
- Meta business verification (standard procedure, 1-2 weeks)
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Integration with your systems
- Access to the product catalog (e-commerce CMS or product feed)
- Access to the order ERP for tracking and status management
- Courier APIs if you handle shipping in-house
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Training data
- Customer conversation history (even just 100-300 sample chats)
- Company FAQs, return policy, shipping conditions
- Tone of voice: how you normally reply to customers
Indicative numbers, not quotes.
- TIME
- Typically 6-12 weeks from discovery to go-live. WhatsApp Business certification adds 1-2 weeks of initial lead time.
- COST
- Range €18,000-50,000 for the base version, up to €80,000 for multi-channel and multilingual setup. Operating WhatsApp + LLM cost €200-2,000/month depending on volume.
- MODEL
- Fixed milestones, decided at kickoff. Soft launch on a traffic percentage, progressive scaling to 100%.
Indicative numbers. For an accurate quote, let's talk.
Answers to the most common questions.
Can I use my personal or already-active business WhatsApp number?
No. To use the WhatsApp Business API (the only legal route for automated AI agents) a dedicated number not tied to a private WhatsApp account is required. We handle activation with a Meta-certified provider if you haven't already. Verification takes 1-2 weeks.
How do customers know they are talking to an AI?
Transparency is required by both the AI Act and commercial common sense. The first message openly states the first line is handled by an automated assistant. Compliance is baked in by default, not an optional add-on.
How much does running it cost per month?
Typical operating cost: €0.05-0.10 per outbound WhatsApp message (Meta rate), €100-1,500/month for LLM, €100-300/month for hosting. For 5,000 messages a month, typical total €350-1,000. Typical ROI is the human-time saved equivalent to a part-time operator.
Does it work with complex products or only simple items?
It works with catalogs of any complexity, as long as they are structured. The agent is good at comparative questions ('what's the difference between model A and B'), technical ('is it compatible with X'), and availability. For very custom or consultative products, the agent pre-qualifies and hands over to a human salesperson.
Recognize your case?
Write a couple of lines about your context. We'll reply within 24-48 hours with an initial assessment and a first orientation on time and cost.
Let's talk